Options - Non-Beer Programs for Breweries w/Aaron Gore (Arryved)
As “we make beer” continues to fail as a differentiator in today’s marketplace, it is more important than ever to have a complete beverage program. Not only do non-beer options help to attract new customers, but they provide avenues of exploration, and the opportunity to capture business that would otherwise go to more traditional bars and restaurants. In this seminar, attendees will learn about the different varieties of non-beer fermented beverages from a consumer-facing standpoint. They will also learn how to apply this knowledge in building their own non-beer programs, whether internal or through wholesale, to expand their business and their opportunities for success.
Aaron MJ Gore is the Director of Partnerships and Community for Arryved, helping to connect craft breweries with the tools and resources that they need to succeed. With a decade of sales, retail management, and business analytic experience in the craft beverage industry, he loves the opportunities that he has every day to make a difference for small business owners across the country. He is also a co-founder of the Court Shoes Only and Evergreen Brewing Initiative non-profits, and a board member for the upcoming American Craft Beer Hall of Fame. He is an Advanced Cicerone, Certified Pommelier, Certified Cheese Scholar, WSET Level 2 Spirits Certified, and is (AF)(NA) Beer Certified. Additionally, he is an active industry advocate, public speaker, beer educator, and the father of two daughters who are the true passion of his life.
Huge thanks to CDR BeerLab + ABS Commercial for all your support on our Fall Virtual Conference.
Join us in-person for CBP Connects San Diego
Half workshop, half networking
San Diego, CA | December 10-12, 2024
Grab your spot now at http://cbpconnects.com/