Text Messaging Game Changer for Software Sales
In a 2022 survey by Gallup.com, almost 80% of Americans are less trusting of big institutions compared to five years ago.
You can overcome that trust gap and start conversations with your customers that lead to sales. CEO Trent Chapman shares with us his game-changing strategies for winning over your prospects in your text-based marketing.
There’s so much power in getting into the intimate medium of texting. But be responsible and careful so as not to ruin your reputation and get blocked from this communication channel.
Key points in this episode:
✔ Get your prospect to start a conversation. Ask an open-ended question or a yes/no question to get a response. You can then introduce yourself as you deliver value. The more your conversation goes on, the more likely you’ll be saved in your prospect’s caller ID, overcoming the device’s filter of unknown callers.
✔ Use personalized communication in automation. Sound as conversational as possible. Be sure to include their name in the following messages. This increases the likelihood of feeling like a conversation with a real person.
✔ Text your vCard. This is another way of improving the chances of your contacts being saved on their phones.
✔ Do a pre-call text. With this, it’s likely that you’ll get a response back, a scheduled appointment, or an answered call by 40%. This also prepares them from answering your calls and saves you time from uninterested prospects.
✔ Be a responsible business texter. Companies doing text-based marketing are now required to register with carriers through the campaign registry. Every message or call you send is on a record. If your prospects are opting out or reporting you for spam, you’ll be blocked from playing in this
space.
Are you ready to scale and grow your business with text messaging?
🚀 Reach out to our team at https://www.yeticonnect/
💬 Or text us at (858) 800-4552
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