With SMS we see a lot of different use cases. Linking a lot of these use cases seems to be one thing. Talking at the customer. What do we mean by this? Well, we mean that instead of using your SMS messages to engage and start conversations. You're using SMS to talk at your customer. We want to talk about why you should avoid this and how YetiText can make the process of engaging with customers easier for you. As always, if you have questions reach out to our support team at https://www.yetitext.com/