How to Leverage Phone, SMS, and Video for Lead Conversion with Trent Chapman
In Tyler Garns’ Marketing Strategy School Webinar, Trent Chapman presents the best practices in using phone, SMS, and video messaging for effective lead conversion and enhanced customer engagement.
He touches on the statistics of text vs. email in customer response rates, how these forms of communication optimize the lead experience, and respecting the privacy and personal space of your prospects.
If you’re ready to scale your business, tune in to this discussion and learn how you can use these avenues to amplify your marketing strategy.
Key points:
05:37 Why master modern sales?
09:16 A walk-through of the lead experience
11:25 The three elements of effective marketing
13:38 Where does communication fail?
17:30 Why send video & text messages?
19:20 Text message vs. email
21:17 The power of video messages and tips
25:06 How to use video messages in your marketing
27:27 Pre-call texts are a game-changer
33:10 Utilizing scheduled texts
41:26 Respect the intimate medium of texting
44:14 What campaigns can be used for SMS?
47:37 Is campaign registration to carriers still required?
50:40 Eliminating the need to use personal numbers for sales
56:05 vCard example and demo
59:49 Is it HIPAA compliant?
01:06:55 Is there an option to opt out?
01:13:06 Signing your business under campaign registry
01:15:54 How to get through Do Not Disturb mode
Are you ready to scale and grow your business with text messaging?
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#textmessaging #textmarketing #leadconversion