Opening Keynote – Treasure Data CEO | CDP World 2024
Replay the opening keynote from CDP World 2024 by Treasure Data CEO and co-founder Kaz Otha.
Preview Treasure Data CDP’s new chat interface powered by generative AI.
Get a complimentary copy of the keynote deck here: https://tinyurl.com/CDPWorldKeynoteDeck
Learn more about Treasure Data: https://www.treasuredata.com/
#CDPWorld #TreasureData #CustomerDataPlatform #CDP
0:00 Welcome
1:00 Treasure Data’s vision
3:15 Unified batch and real-time CDP
7:20 Zero copy innovation
9:14 Profiles layer innovation
12:30 Customer journey orchestration
16:53 A CDP market leader
18:20 Treasure Data’s partners
19:28 CDP Implementation of the Year Award: Nordstrom
23:51 How Treasure Data stays customer-centric
25:55 Marketing workflow challenges
28:17 Intro + live demo of Marketing Copilot
34:45 Introducing AI Email Studio
37:18 Introducing AI Framework
38:51 Build your own AI Agent
40:54 Democratizing customer data
42:05 Example: Email Draft Agent
43:22 AI Agent possibilities
46:13 Privacy and security foundation
46:37 Recap of GenAI announcements