Elevating Customer Experiences with GenAI - AWS | CDP World 2024
Amazon is obsessed with their customers. They work backwards from their needs, dig into their experiences and frustrations and work to deeply understand the context behind them. For 25 years Amazon has used artificial intelligence and machine learning to innovate on their behalf, and create experiences they love. Now they’re applying generative AI to delight customers, better understand their needs, and use what they know about them to generate personalized interactions that fulfill their intentions.
In the session, Jeffrey Hammond, Global Head of WW ISV Product Management Transformation at AWS will share examples, the technologies they’re using, and how AWS’ collaboration with Treasure Data supports your own efforts to create the right audience, optimized customer journey, and power personalized, intentional experiences with your customers.
This session is from CDP World 2024, powered by Treasure Data.
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Chapters
0:00 Introductions
0:55 Harnessing generative AI for customer experience
3:39 Categories of generative AI value
5:39 Deep dive into Rufus: The Shopping Assistant
7:21 The importance of personalization
9:40 Data as the foundation for generative AI
13:26 Integrating generative AI into customer experiences