Driving Global CDP Adoption - Informa | CDP World 2024
Dive into the heart of CDP adoption with Mary Wallace, Senior Director, Marketing Technology, Thomas Devos, MarTech Strategy Manager, and Sangeetha Parsan, Vice President, Customer Data Solutions and Services, from IIRIS as they dissect the implementation of a CDP at Informa.
Explore key strategies, tackle common challenges, and glean actionable insights from their success in enhancing data-driven decision-making and customer engagement. Perfect for those aiming to harness the full potential of CDP technology in their organization.
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Chapters
0:00 Introductions
1:09 Overview of Informa's business structure
4:10 The journey of IIRIS: From concept to implementation
8:25 Challenges in adoption of new technologies
12:04 Keys to successful adoption
16:22 Post-migration engagement strategies
19:31 Building trust and transparency with users
23:06 Demystifying data complexity
24:44 Team structure and support
25:26 Data sharing use cases