Earning a BILLION rubles! / Boris Katz on marketplaces, business, and the demise of smartphones
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HOW TO MAKE BILLIONS ON BUTTONS AND PENCILS? Boris Katz is the chairman of the board of directors of the Leonardo hobby hypermarket chain. He has been growing the business for 15 years, managing to turn it from a loss to a profit. Our guest openly criticizes marketplaces, comparing them to "branches of Cherkizon." We'll find out how Leonardo is doing today, what marketplaces are hindering it, and whether smartphones threaten the extinction of handicrafts.
What's the conversation about:
• Why "marketplaces are not responsible for anything" and why Boris Katz openly discusses the tax differences between marketplaces and traditional retailers
• "Buy on a marketplace and take away your grandmother's pension" — how does Boris see the injustice of marketplaces in relation to retail chains?
• What customer experience is he creating to ensure people choose Leonardo over competitors?
• Why is the chain closing its brick-and-mortar stores?
• What do Boris Katz's 6 children think of Leonardo products?
Bonus: We'll find out how Mikhail Kuchment rates the taste of children's play dough.
In this episode, we're giving away 5 gifts to 5 winners! How do you win?
✔️Follow @michael_kuchment and @leonardo.hobby on Instagram*
✔️Comment below the video with your insight
✔️Subscribe to the channel and like the video
✔️Wait for the results!
Subscribe on YouTube: / @businessnasalfetke
Mikhail Kuchment's blog: / michael_kuchment
Leonardo's blog: / leonardo.hobby
*Instagram is recognized as an extremist organization in the Russian Federation, and its activities are banned in the Russian Federation.
#leonardo #business #hobby #creativity #interview
00:00 Start
00:45 Who is Boris Katz? The History of the Leonardo Store
02:31 How Much Can You Make on Buttons and Pencils?
04:56 Why Is Boris Fighting Marketplaces?
09:13 Taxes: What Do Retailers Pay That Marketplaces Don't?
13:37 Why Are Pickup Points Not What They Seem?
19:49 How Much Does Russian Non-Food Retail Make?
21:31 Counterfeit and the Gray Market: How Are Supplies Organized?
25:29 Are Marketplaces Beneficial?
27:49 Why Is Leonardo Closing Offline Stores?
33:42 What Is Scrapbooking, and How Does Boris Katz Feel About Tapping a Hamster?
38:30 How Does Leonardo Fight for Its Customers?
40:00 A Business Idea from Mikhail Kuchment
42:31 Why Have People Stopped Going to Shopping Malls?
44:03 How Does Leonardo Engage People in Creativity?
47:32 Cost-Purpose Inflation – How to Fight It?
49:26 What is Leonardo's Development Strategy? And How Does It Depend on the Government?
51:20 Why Are Marketplaces a Threat to Industry?
52:34 Mikhail Kuchment Eats Play-Doh!
54:48 What Are the Hobbies of the Head of a Hobby Hypermarket Company? (Spoiler: It's Not Knitting)
57:48 A Prank!
01:00:33 Boris Has 6 Children. How Does He Divide His Time Between Family and Work?
01:01:45 Advice for Aspiring Entrepreneurs
01:03:18 What Does Boris Katz Read?
01:04:30 Who would he invite to dinner, of all the people in the world?
01:05:03 Writing on a napkin: What is Leonardo's incompleteness without?