FASHION RETAIL IN RUSSIA! / Maxim Grishakov, CEO of LAMODA, on the future of the fashion business
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HOW DOES FASHION RETAIL WORK IN RUSSIA? My guest is Maxim Grishakov, CEO of Lamoda. Maxim is a leader with 30 years of management experience, formerly the Commercial Director of Yandex and the head of Yandex Market. For a year now, Maxim has been heading Lamoda, Russia's largest online store for clothing, footwear, and accessories.
We discussed:
🔹Parallel imports – why aren't all brands imported to Russia that have disappeared?
🔹How does Lamoda use artificial intelligence to boost sales?
🔹How do they control product authenticity and protect customers from counterfeits?
🔹Why is Lamoda moving from online to offline?
🔹Launching Your Own Brands: Stages and Principles of Creating Lines
We're giving away five Lamoda certificates worth 10,000 rubles each. How to win?
✔️Follow @michael_kuchment and @lamodaru
✔️Like the video and subscribe to the channel
✔️Leave a comment below with insights
✔️Wait for the results!
Mikhail Kuchment's blog: / michael_kuchment
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#fashion #lamoda #business #kuchment #money #clothing
00:00 Start
01:00 Guest of the episode: Maxim Grishakov, CEO of Lamoda. Business figures
02:47 How has fashion retail changed in Russia?
03:05 Fashion retail trends
06:25 Competition with marketplaces
10:12 Who is Lamoda's audience?
13:33 Where to look for alternatives to foreign online stores? ASOS, Farfetch
15:35 How do international brands view Russia today?
17:28 How does parallel import affect the market? We discuss the issues
24:00 The share of online sales in fashion retail in Russia and globally
26:42 Spend money, but win: How Lamoda outpaced the market
31:31 How does artificial intelligence help in sales?
35:30 How has the departure of Western brands affected Russian business?
36:44 How to successfully launch your brand? The Lamoda experience: Nume, Mademan, and Founds
43:42 Corporate culture and its role in business
48:18 The Yandex.Market case: Transforming culture through pain
56:33 The main challenges for Lamoda
01:00:14 Lamoda and counterfeits: how to protect customers?
01:07:22 First in the world: why did Lamoda go offline?
01:09:14 Lamoda Sport — what brands are represented?
01:12:37 Performance Metrics
01:14:05 Competition with other online players
01:15:44 Career case: Entered Mexico without knowing the language and increased market share from 7% to 20%
01:19:13 Career case: Revolutionized and made Yandex.Market what we know it as
01:21:47 Lamoda's goals and ambitions — what is the CEO's target revenue?
01:23:03 Favorite books and healthy habits of a successful CEO
01:25:18 Workout at 6, meeting at 9. Here's the balance
01:26:19 Advice for aspiring entrepreneurs
01:28:45 Writing on a napkin: three factors for Lamoda's success
01:30:19 Giveaway
01:31:48 Mini-shop with Maxim Grishakov featuring Lamoda brands