A Restaurant from Scratch in Russia! / Boris Zarkov on the Restaurant Business, Mistakes, and Taxes
Application to join the EVOLUT business community 👉 https://evolutclub.com/
HOW DOES THE RESTAURANT BUSINESS STRUCTURE IN RUSSIA? My guest is Boris Zarkov, a Russian restaurateur and entrepreneur, founder of the White Rabbit Family restaurant alliance.
Boris is actively developing a restaurant empire, which includes over 40 establishments. He is known for his management philosophy and his ability to turn his employees into superstars. Zarkov has received numerous awards in his career, including three MICHELIN stars and the National Hospitality Award.
We discussed:
🔹What are the key metrics for restaurant owners?
🔹How much does it cost to open a good restaurant in 2024?
🔹Lifehack: What simple action can significantly increase revenue?
🔹Why didn't the Michelin Guide affect the profits of Boris Zarkov's restaurants?
🔹Which country is the gastronomic capital of the world?
🔹What's one competitive advantage Boris will never exploit?
🔹 What's it like being Ksenia Sobchak's business partner?
🔹 And finally, how much should you tip the waiter?
We're giving away a trip to Boris Zarkov's new restaurant, UCHIWA. A ticket usually costs 25,000 rubles, but we'll give you an invitation for two. All you have to do is:
✔️Follow @michael_kuchment and @boris_zarkov on Instagram
✔️Follow Zarkov Live on Telegram
✔️Like this video
✔️Leave a comment with insights
✔️Wait for the results!
Subscribe on YouTube: @businessnasalfetke
Mikhail Kuchment's blog: / michael_kuchment
Boris Zarkov's blog: / boris_zarkov
Boris Zarkov's channel: https://t.me/BorisZarkovTM
Instagram is a product of Meta, an organization recognized as extremist and banned in Russia.
#zarkov #kuchment #restaurant #money #BusinessOnAFetke #business #success
00:00 Start
01:06 Guest: Boris Zarkov
01:39 What's happening in the restaurant business in 2024?
02:36 What are premium restaurants and what is their...
03:16 Analyzing the restaurant business model
05:13 How do restaurateurs build partnerships and how long does it take to break even?
06:55 The Restaurant Life Cycle – Can It Be Infinite?
09:34 How to Retain Customer Attention for Years? Case Studies at Selfie and White Rabbit
13:44 Service Examples Boris Zarkov Will Remember for Life
15:48 "I'm in the Business of Creating Happy Experiences"
18:27 Where Does Boris Zarkov Get Ideas for His Restaurants?
20:22 Is Copying Ideas the Norm?
21:28 How Did the Interactive Gastrotheater KRASOTA Come to Be?
23:20 Two Key Restaurant Metrics and Life Hacks for Increasing Revenue
26:14 The Main Challenges in the Restaurant Business
27:55 Why Develop and Promote Employees If They Leave?
32:55 Is There Solidarity Between Restaurateurs, and Does Reputation Play a Role?
34:23 How Does Cost Inflation Change Business Models?
37:35 What does scale give restaurateurs? And why does a strong personal brand sometimes cost more?
40:46 How are tips distributed?
48:00 Key tools for a restaurant
53:11 How do Boris Zarkov's establishments collect feedback?
53:33 "Wow!" should be the default
55:21 The role of waiters in business. When will AI and automation replace them?
57:40 What determines a restaurant's success?
1:00:18 The main mistake when opening a restaurant that cannot be corrected
1:02:25 How much does it cost to open a good restaurant in 2024?
1:02:37 Boris Zarkov's franchises
1:04:57 Business partnership with Ksenia Sobchak - what's it like?
1:04:31 How to open a restaurant abroad and avoid mistakes? Boris Zarkov's Advice
1:09:54 "The Absence of Taxes in Dubai Is a Myth"
1:14:16 Why Didn't Receiving Michelin Stars Affect Boris Zarkov's Restaurants?
1:15:15 Where Is the Gastronomic Capital of the World Now?
1:17:35 Who Would Boris Zarkov Dream of Having Dinner With?
1:18:02 Boris Zarkov's Healthy Habits
1:18:46 Books That Will Boost Your Business Thinking
1:20:40 Raffle for an Invitation to a New Japanese Restaurant
1:22:33 Writing on a Napkin: Key Factors
1:24:48 Advice for Aspiring Entrepreneurs