SAtN25: Retargeting – Getting It Done Right (Lucy Blair, Motive Unknown)
An interview with Lucy Blair from Motive Unknown, recorded at by:Larm 2015 http://bylarm.no/ Stand Above the Noise is a free video series by the creators of the Dotted Music marketing agency and WeSpin.co, a growth training and community for musicians. For the latest music industry and marketing interviews, subscribe to the Music Growth Talks podcast at http://musicgrowthtalks.com/
|| ABOUT
Lucy Blair is a director of Motive Unknown http://motiveunknown.com/, a UK-based digital marketing agency. In this SAtN episode, Lucy talked on what types of clients they work with, and how marketing campaigns differ depending on the objectives for each of those types.
Lucy also shared a number of insights on behavioral retargeting – what tools to use, and how to make sure your ads target very specific segments of your audience. Watch the interview to also learn the biggest mistake many artists make before starting any kind of promotion.
The retargeting platforms, which Lucy Blair mentioned in the video:
• http://found.ee/
• http://smarturl.it/
• http://radiumone.com/
|| CONTENTS
00:00:21 - Lucy Blair’s introduction
00:02:25 - How to get the most out of a retargeting campaigns
00:04:53 - What Lucy wishes the artists who reach out to the agency were better educated at
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|| CREDITS
Directed, filmed, edited: Katia Apanova
Interview, the author of the series: Andrew Apanov
Music: "Rebound" by Brian For President