SAtN18: Music Xray - How Does It Work For Artists And Music Professionals? (Mike McCready)
You're watching a Stand Above the Noise episode, recorded at SyncSummit Paris. SAtN is a free video series by the creators of the Dotted Music marketing agency. For the latest music industry and marketing interviews, subscribe to the Music Growth Talks podcast at http://musicgrowthtalks.com/
|| ABOUT
An interview with Mike McCready, a Co-Founder and CEO of Music Xray, a platform allowing artists to submit their music to industry professionals: http://www.musicxray.com/
Mike explains how Music Xray works both for musicians and record labels, music supervisors, publishers, radio stations and influencers who post opportunities on the platform. In 2013 there were over 4,500 artists and songs selected for opportunities on Music Xray, but is it a lot compared to the total submissions? McCready doesn't reveal directly, but says that there are artists with other 50% acceptance rate and that "it's not a game of chance" - what matters is how appropriate your submission is for the specific opportunity, and how good your songs are overall.
Something that Music Xray claims to do well is managing artists' expectations. if your music is not picked, the platform will provide feedback and suggestions. In the interview Mike also mentions practical tips for musicians submitting music to opportunities, and shows how music professionals can use feedback from others to pick songs for their own projects.
This Stand Above The Noise episode is a part of a mini-series filmed at Sync Summit Paris 2014.
|| CONTENTS
00:00:39 - What Music Xray is
00:01:18 - The different types of companies that post opportunities
00:01:50 - Music Xray success stories
00:02:41 - How many songs are picked out of total submissions?
00:03:25 - Managing artists' expectations
00:03:56 - Blaming Music Xray in bad results
00:04:20 - Recommendations for artists going to submit music
00:05:07 - How music professionals can use feedback from others
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|| CREDITS
Directed, filmed, edited: Katia Apanova
Interview, author of the series: Andrew Apanov
Music: "My Drumming Sucks" by Fanu http://fanumusic.com/