Data Driven Way to Find the Best Google Optimize Alternative.
#googleoptimize is sunsetting September 30th 2023.
You won't be able to use the free A/B testing platform to run tests or personalizations beyond this date.
With the announcement, noise has ensued. So which is the most robust Google Optimize alternative? The answer in classic experimentation style is - It depends.
It depends on how you would like to run your #cro program, and what your portfolio of experiments looks like.
No generic list based off of opinions is the right choice for your company!
In this video, we have Deborah O' Malley of GuessTheTest as your guide. Deborah is an independent consultant who isn't associated with any vendor or agency. She's worked with almost all the A/B testing tools out there.
Deborah focuses on:
1. The main criterion you should use to begin narrowing down your options (PS: If they don't show... you won't know).
2. A complete list of features you should seek in your GO alternative (and why)
3. Live search for these features across vendors like Convert.com, VWO, StatSig and more (and the dark patterns hidden in comparison tables -- yup.. even ours!).
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VIDEO CHAPTERS:
0:00 - Intro
1:31 - A/B Testing Vendors (Based on GuessTheTest Submissions)
4:04 - Vendors with Visibility (Deciding Factor)
4:19 - Free Options?
7:43 - Features to Consider in Your GO Alternative
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#abtesting
#conversionrateoptimization
#google