As a Guddi Baji, Parveen Grows her Business to Fund her Dreams: Finja Stories
With Finja, Parveen is able to grow her small business more efficiently over time and grow her savings.
In 2021, Standard Chartered, Unilever, and IDEO Last Mile Money partnered to explore how digital credit products could improve the financial lives of small-scale retailers and communities in Pakistan. As a Guddi Baji ("Good Sister"), Parveen works with Unilever to buy groceries online and sell them door to door. Though she doesn't have a phone, she's able to track product sales through Finja with her senior Guddi Baji advisor, and invest her savings in a savings account.
Learn more about Finja: https://finja.pk
Learn more about IDEO Last Mile Money: https://lastmile.money
Learn more about the Guddi Baji program: https://www.unilever.pk/news/press-re...