Sehrish is Empowered to Grow her Business as a Guddi Baji: Finja Stories
With Finja, Sehrish is able to buy stock on credit, growing her savings to someday open up her own store.
In 2021, Standard Chartered, Unilever, and IDEO Last Mile Money partnered to explore how digital credit products could improve the financial lives of small-scale retailers and communities in Pakistan. As a senior Guddi Baji ("Good Sister"), Sehrish helps junior women in the program order stock online and track their sales, while also growing her own sales.
Learn more about Finja: https://finja.pk
Learn more about IDEO Last Mile Money: https://lastmile.money
Learn more about the Guddi Baji program: https://www.unilever.pk/news/press-re...