When Your Email Newsletter Growth Has Stalled
Children’s author Jacqueline Davies has had a stop-and-start relationship with her email newsletter for a few years, but last year she finally committed to sending once per month. Still, she doesn’t feel she’s getting all she can out of her time investment. She has a prominent sign-up form on her website, onboarding and off-boarding processes, and has worked on personal, authentic messaging. She’s even started a newsletter “support group” with fellow children’s writers. But the growth she’s hoping for just hasn’t been there—plus she’s not on social media. So now what? Jane will talk with Jackie about any improvements that can be made, next steps for growth, and how to make the most of what she has.