Lorraine Norwood has been writing for 40 years, and she is confident about her writing craft/technique. However, it's the business side that is problematic. She works as a book coach and editor—a Jill of all trades with clients who ask for help. But she shoots herself in the foot by pricing too low, accepting excuses, letting clients off the hook when she should point to the contract and say, "That's not what we agreed on." How does she break the cycle?