Over the last couple years, Jane has seen tremendous growth and engagement from her LinkedIn presence, which is not something she ever expected to see. In fact, until not long ago, she ranked LinkedIn as her least favorite and least effective social media platform. But her view on that has changed.
Meanwhile, Allison K Williams keeps hearing that LinkedIn is an awesome way to connect with more people. To her, it feels sterile and corporate and she’s not entirely sure how to interact. But perhaps it’s time to learn what to do and how to do it. Should she focus on groups? Do a newsletter? How much time should she spend? While Jane’s use of LinkedIn is not by any means at expert level, she’ll share what works for her, what she observes from others, and how to get started.
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