The PrintPod episode 4: Print Island with Richard Askam
In our fourth episode of The PrintPod, influential creator of the ground-breaking ‘Share a Coke’ personalised marketing campaign, Richard Askam, joins Infigo Head of Global Marketing Chris Minn, to not only discuss important topics related to personalisation within the industry, but also share his newest brainchild: Print Island 🏝️
Print Island, is a concept that was first coined in response to numerous attendances across the print industry over the years, whereby he found exhibition ‘regulars’ were almost shipwrecked “on a island in which they never leave, almost like an episode of Lost!” and he wanted to promote the fact that many new opportunities for success can ONLY be discovered if you leave this fictional island, in search of population 🌊🚣
Richard 💬
“I found very early on that many print industry professionals were fantastic at telling each other how great they are, but when it came to telling customers, brands or agencies, there was a gap in their communication, to which they didn’t really know how to bridge.
“I therefore dreamed up the ‘print island’ metaphor, where castaways can ‘build a raft’ to seek out opportunities elsewhere.”
𝐁𝐨𝐨𝐤 𝐚 𝐟𝐫𝐞𝐞 𝟏-𝐭𝐨-𝟏 𝐝𝐞𝐦𝐨
Discover how we have helped our customers increase profitability, reduce costly manual touchpoints by 28%, and become even more efficient with our integrated e-commerce web-to-print solution. Get in touch today for your free demo.
Website: https://www.infigo.net
Book a demo: https://www.infigo.net/book-a-demo
Contact us: https://www.infigo.net/contact-us
𝐅𝐨𝐥𝐥𝐨𝐰 𝐮𝐬
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00:00 - Episode Introduction
00:16 - Richard Askham True or False
01:01 - Share a Coke Campaign
03:01 - Richard Askam Activities in Royal Grimsby
03:46 - Offshore Wind Farming in Grimsby
06:00 - Share a Coke Campaign
09:45 - The Next Step for Personalised Gifts
14:48 - Company Updates on Ballpix
20:52 - Richard Askam's Career Story
25:57 - Covid's Impact on Richard Askam's Daily Life
29:26 - Exciting Plans for Drupa 2024
31:22 - Print Island's Important Metaphor
36:45 - A more Casual Approach at the Mimaki Roadshow Event
43:02 - Richard Askam's Introduction to FESPA/Personalisation Experience
49:52 - Guiding Words to the Next Generation Working in the Print Industry?