Brand Pitch Deck Essentials
Kelly Lyons, founder of Lyonshare (www.lyonshare.com), shares strategies to help entrepreneurs build a compelling pitch deck, with tips for modifying the deck for sales and brand partnerships.
Slides to accompany the presentation: https://docsend.com/view/tj3f3d9xzfk5...
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00:00 Introduction to the Tory Burch Foundation Small Business Webinar Series
02:09 Meet Kelly Lyons: Expert in Business Storytelling and Development
03:23 General Approach To Creating a Pitch Deck
04:26 Understanding the Purpose of a Pitch Deck
07:48 Key Questions to Ask Yourself When Creating a Pitch Deck
11:45 Storyboarding Your Pitch Deck for Maximum Impact
12:51 The Role of Design in Your Pitch Deck
14:29 Creating a Sales Deck: Slide-by-Slide Breakdown
16:06 Adapting Your Sales Deck for Corporate Partnerships
17:17 Creating an Investor Deck
19:17 Sales Deck in Depth
21:30 Addressing Investor Concerns in Your Pitch Deck
33:21 Case Study: Successful Corporate Partnership with Estee Lauder
36:59 Example of an Investor Deck
38:53 Before You Go: Final Tips
39:27 Q&A: Handling Early-Stage Business Challenges
43:36 Q&A: Designing Your Pitch Deck and Choosing Software
48:50 Q&A: Addressing Cultural Differences in International Fundraising
50:40 Q&A: Incorporating Market Research into Your Pitch Deck