Startup Strategies
Innovation and product consultant Dasanj Aberdeen (www.dasanjaberdeen.com) shares advice for launching a new product or business with minimum cost and maximum impact. She explains how a minimum viable product, whether a prototype or a landing page, can help founders focus their efforts and reach new customers.
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00:00 Welcome to Startup Strategies Webinar: Introduction and Overview
01:52 Understanding Minimum Viable Products (MVP) for Small Businesses
03:07 Top Reasons Small Businesses Fail: Cash Flow, Demand, and Competition
05:15 Key Characteristics of a Successful Minimum Viable Product (MVP)
08:07 Benefits of Developing an MVP for Your Business
11:47 Step-by-Step Process for Building a Minimum Viable Product (MVP)
14:23 Empathize Phase: Understanding Your Users and Their Needs
19:55 Define Phase: Synthesizing Data and Identifying Key Problems
24:15 Ideate Phase: Generating Creative Solutions for Your MVP
29:03 Prototyping Phase: Developing Tangible MVP Prototypes
31:04 Low Fidelity vs. High Fidelity Prototypes: Benefits and Use Cases
38:36 Testing Phase: Gathering Feedback and Making Informed Decisions
41:07 Common MVP Failures and How to Avoid Them
43:47 Moving Beyond the MVP: Scaling and Enhancing Your Product
48:30 Q&A: Applying MVP Strategies to Service-Based Businesses
49:38 Understanding Customer Journey and Discovery
51:33 End Users In The Design Phase
53:29 MYPs and Complicated Projects
55:06 Using the Process As An Existing Business