Go-to-market Launch Strategy for Startups
Marketing expert Ren Peir shares tools for generating buzz about your new service or product. Beginning with a strong positioning statement, founders and startup teams can create customer personas and sales funnels to decide how and when to reach potential customers before they launch their latest offering.
Part of our Business Webinar Program, presented by Bank of America.
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00:00:00 Welcome and Introductions
00:00:29 Overview Go-to-Market Webinar
00:01:24 Meet the Go-to-Market Expert: Ren Peir
00:02:40 Understanding Go-to-Market Strategy
00:04:52 Positioning Your Business and Developing Your Mission
00:07:38 Identifying Your Target Audience
00:10:04 Building Customer Personas for Marketing
00:20:15 Mapping the Buyer’s Journey
00:24:53 Choosing Owned and Paid Marketing Channels
00:36:20 Content Marketing and SEO
00:40:50 Launching Your Marketing Strategy
00:43:57 Paid Channels and Testing Strategies
00:44:33 Segmentation for Product Launches
00:45:22 Timing and Coordination for Launch Day
00:47:12 Q&A Session on Go-to-Market Strategies