Custom Influence in conversation with Robyn Hartley, Paper Kite Media
In this episode Guy welcomes Robyn to discuss the evolving landscape of social media and content creation within B2B. They explore the importance of authenticity in B2B marketing, the rise of video content and the integration of technology and data in marketing strategies. The conversation also highlights the power of employee advocacy and overcoming the cringe factor in content creation when starting out.
The conversation also highlights the need for authenticity in content creation, the role of AI, and the potential of LinkedIn's new BrandLink initiative to inspire video content.
The conversation underscores the necessity of building trust and creating engaging narratives in a digital landscape increasingly dominated by AI-generated content.
Reports & People referenced in this video:
https://metricool.com/social-media-st...
/ heatherebarnett and https://www.heatherbarnettwriter.com/
Chapters
00:00 Introduction to Paper Kite Media and Robin Hartley
03:14 The Evolution of Social Media and Content Creation
05:59 The Importance of Authenticity in B2B Marketing
09:01 Leveraging Video Content for Engagement
11:56 Integrating Technology and Data in Marketing Strategies
14:55 The Power of Employee Advocacy and Customer Involvement
18:04 Overcoming the Cringe Factor in Content Creation
21:02 Utilizing Polls and Surveys for Audience Engagement
24:40 Engaging with Polls and Audience Interaction
27:40 The Power of Newsletters in Campaigns
29:57 Optimizing LinkedIn Profiles for Audience Growth
32:28 Building Trust Through Authentic Content
34:57 The Role of AI in Content Creation
37:54 Transforming Corporate Content into Engaging Narratives
42:11 LinkedIn's New BrandLink Initiative
46:55 The Future of Video Content on LinkedIn