B2B Influencer Marketing stats breakdown, with Kristen Sesto & Guy O’Brien
Guy O’Brien and Kristen Sesto from Custom Influence talk shop on the B2B influencer and creator marketing industry, discussing the current stats, facts and realities that are being discussed in market from agencies, researchers and vendors.
Reports & Stats Referenced in this video:
LinkedIn Video Stats:
https://www.emarketer.com/content/b2b...
/ linkedin_business_highlights_from_fy25_q1_...
LinkedIn Business of Influence Research:
/ helping-brands-engage-and-influence-buyers...
Forrester’s 2025 B2B Sales & Marketing Predictions:
https://www.forrester.com/press-newsr...
Traackr B2B Influencer Research:
https://www.traackr.com/resources/inf...
Dentsu B2B Superpowers Index:
https://www.dentsu.com/dentsu-b2b/sup...
Takeaways:
Trust is the key for winning at b2b marketing
Leveraging video to create content in line with user expectation
B2B influencer alignment to business outcomes on the rise
Next Gen buyer groups are changing the way decisions are made
Brand vs Lead gen. One can’t thrive without the other
Establishing the picture of success is crucial for all concerned
Chapters:
00:00 Introduction to the episode
02:48 The Rise of Video Content in B2B Marketing
05:59 Building Trust Through Expert Content
08:57 The Impact of Hybrid Work on Decision Making
11:50 The Importance of Influencer Marketing
14:56 Challenges in Implementing Influencer Programs
17:48 Measuring Success in Influencer Marketing
21:02 The Shift Towards Brand Awareness
23:59 Future Strategies in B2B Marketing