Custom Influence in conversation with Ash Jones, Great Influence
In this episode, Guy sits down with Ash Jones, the Founder and CEO of Great Influence — the UK’s go-to personal branding agency. His team work with some seriously big names, including Gary Neville, John Amaechi OBE, and Nadine Merabi.
Together, they dive into the world of personal branding: how it’s evolved, why different generations engage with digital media in unique ways, and what sets personal branding apart from the corporate kind.
They also chat about why employee advocacy matters more than ever, how the UK and US tackle personal branding differently, and why offline strategies still pack a punch in building real influence.
From the changing role of influencers to what the future of branding looks like in a social-first business world, this is a conversation full of insights, fresh perspectives, and a few surprises along the way.
Tune in and enjoy. It’s a good one.
For more info on Ash's company: https://greatinfluence.com/
Follow Ash here: / ash-jones-85363975