A Science Story that Matters to Women Might Be Invisible to Men
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Different audiences perceive the same story differently – especially stories that focus on a particular group. Science and data stories are even more likely to affect people unevenly. Let us see how the scientific story of breast cancer identification and treatment went from a hushed, understudied, and undertreated condition to a high awareness. What moved the needle? Tayloring the story to a specific audience.