Breaking Down a Commercial Shot in Lockdown | Creative Thinking & Notes on a Scene
Call it design/strategic thinking or content design — here's a peek into how I approach commercial work. You often seen finished work but rarely a look into the hundreds of decisions before anything ‘cool’ happened.
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Instagram: / kalok.ho
Twitter.com: / kalokho_
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#creativedirector #behindthescenes #NotesOnAScene
Timestamps:
00:00 Intro
00:16 The commercial
01:16 Video introduction
02:02 Who's the client?
02:27 Understanding commercial goals
03:11 Creatives VS Marketing
03:28 Project goals
03:57 The decision flowchart
04:45 The concept
05:06 Opening sequence breakdown
06:58 Opening sequence analysis
07:46 Timing and pacing
08:37 Pre-vis
09:39 Care about the product
11:33 Premium and playful
12:29 Always deliver delight
13:55 I broke the rules
14:19 Deleted Scenes
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Find out more about my business;
https://www.eruditepictures.com