My Secret To Capturing Attention – Creative Thinking Notes on a Scene
Pacing. Pacing. Pacing. Pacing is what loses your audiences. Tickle curiosity and your audience will choose to stay. Feels like I'm giving away a big secret on how I approach storytelling, commercial work and presentations here!
00:00 Intro
00:15 Example commercial video
00:42 Behind the thinking
01:04 The Curiosity-Pacing graph
01:24 Breaking down the commercial
02:03 What is pacing?
02:22 Why delight and curiosity matters
02:47 Takeaway
#behindthescenes #creativedirection #creativestrategy
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