How to Write an Effective Creative Brief
Starting a brief on the wrong foot is sabotaging yourself before the project has started. In this video I give some tips on how to write a better brief so your message isn't lost.
Today's question from Ben ( / benbradbury_ )
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00:00 Intro
00:14 The Question
00:43 Tip 1 - One page
01:04 Tip 2 - Explain the problem
01:33 Tip 3 - One message
02:15 Tip 4 - Explain what finished looks like
02:50 Tip 5 - What is essential?
03:26 Tip 6 - It's not a to-do list
03:52 Tip 7 - Write it with the creatives
04:22 Final thoughts + Outro
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