Leverage Firebase to Optimize Your App’s Monetization Strategy [Karina Kononovic, Google]
Karina Kononovic
Mobile App Analytics & Growth Consultant | Google
The lecture covers the point of firebase monetization strategies for current and new users: how to collect events, segment users and engage with them. A/B testing techniques and opportunities to find best performing variants from Karina Kononovic – current Google employee.
She has experience in the app marketing industry for over 4 years. Started in a mobile marketing consultancy and ASO Specialist. After Karina discovered the passion for apps, I got the opportunity to work at Google with the Firebase product.
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