How to create a client avatar.
Knowing what kind of customer to target will help you utilise your business resource much more effectively. Why spend time and money targeting the wrong people?
This video is to show you how to understand your perfect customer.
Your Ideal Client Avatar (ICA) will give you a real insight into how to idnetify the right people. Once you have completed this you can tailor your marketing, your sales pitch, your advertising all to ensure that it speaks directly to the right people.
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