How to create your client Avatar (Part 2)
Knowing what kind of customer to target will help you utilise your business resource much more effectively. Why spend time and money targeting the wrong people?
In part 2 we are talking about your goals pains challenges and values.
Your Ideal Client Avatar (ICA) will give you a real insight into how to identify the right people. Once you have completed this you can tailor your marketing, your sales pitch, your advertising all to ensure that it speaks directly to the right people.