GET Consultants discusses SME marketing and social media
The truth about social media for B2B business
Andrew Kerry Bedell from GET Consultants
When we first go in to meet the owner of an SME business to discuss how best to grow their organisation, a question we’re commonly asked is ‘what do I say on social media?’ The answer quite rightly is, of course, it depends.
Whilst most business owners understand things like TV advertising and the importance of having a website that resizes itself depending on what device you’re looking at it on, many get perplexed about social media.
Apparently there are 92% of CEOs registered on social media, but less than a third who contribute anything to it regularly. In a busy business world, where so many days are spent fire-fighting, social media is one of those areas many owners feel slightly overwhelmed about. And the issue for SME owners, those smaller businesses with maybe 5 to 50 staff, is they feel they never have enough time to think about marketing at all, let alone social media.
And that means few spare moments to consider their overall marketing strategy and direction, or what message to say, or where and how social media or other marketing delivery methods best fits into their marketing plans.