A lot of people miss out on this key element in transactions.
What are the three essentials you need?
You need the right person, an enticing offer, and one more crucial component.
Trust.
Without trust, even the best offer to the ideal customer won't lead to a sale.
Trust ensures they believe your product will solve their problem.
Remove any of these—person, offer, or trust—and the transaction falls apart.
Do you think trust is the hardest element to build in business?