How can she say that this amazing target audience we've come up with now is essentially circular?
I went through this painful process of not really knowing who my audience should be.
Finally, through working with my marketing manager and others, brainstorming, you name it, we came up with something I thought we could grasp and go with.
After talking to my wife and thinking about it more, I really resisted it at first.
I was like, how can she say that?
What do you think about defining your target audience?