Shopping Behavior Funnel
In this video, I will guide you through the process of recreating the universal analytics shopping behavior funnel in Google Analytics 4. We will also explore how to use the funnel exploration tool in Google Analytics. Starting with a blank exploration, we will create the funnel step by step, including users, item views, add to carts, begin checkout, and purchases. By evaluating the drop-off in each step, we can assess the performance of our Shopify store. If you have any questions, please let us know.
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00:00 Introduction
00:48 Adding Users as the First Step
01:49 Adding Item Views as the Next Step
02:09 Adding Add to Carts as the Next Step
02:38 Adding Purchases as the Final Step
03:10 Conclusion