PSA Do Not Enable User Data Collection in Google Analytics 4
In this video, I want to inform you about a critical issue with enabling user data collection in Google Analytics 4. Enabling this feature will permanently break your ability to track purchases and cannot be disabled. I will demonstrate the issue and provide recommendations on how to handle it. Action requested: Do not enable user data collection and create a new GA4 property if you have already enabled it.
00:00 Introduction
01:50 Demo Issue