Four Ways to Measure Your Digital Customer Success Program | Episode 070
Monthly Scale and Digital Meetup: https://digitalsuccess.gradual.com
The Ultimate Guide to Digital CS: 4 Pillars for Success w/ Alex Turkovic & Jan Young: https://zoom.us/webinar/register/6817...
In today's show...
Measuring Digital Customer Success can be an elusive thing. It necessitates borrowing from all manner of different practices in order to do it effectively.
In this solo episode, I break down four areas of focus for establishing KPIs in DCS:
1 - Traditional CS Metrics
2 - Marketing Campaign Metrics
3 - Program Specific Measures
4 - Attribution
Chapters:
00:00 - Intro
01:14 - News
03:04 - Measuring your Digital CS Program
04:28 - Traditional CS Metrics in Digital
06:57 - Marketing Campaign Metrics
08:31 - Digital CS Program Specific Metrics
10:44 - Attribution
12:09 - Examples of Measuring Attribution in DCS
17:04 - How do you action unengaged accounts/contacts?
20:18 - Recap
Enjoy! I know I sure did.
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The Digital Customer Success Podcast is hosted by Alex Turkovic: / alexturkovic