Enhancing CX with Targeted Campaigns...and LinkedIn Ads! | Kat Breeggemann of Automox | Episode 076
Kat Breeggemann, Digital Customer Experience Program Manager at Automox, joins the podcast to discuss the role of data in driving digital customer success and enhancing product adoption. She shares her journey into customer success, the importance of tailoring digital programs to customer needs, and explores strategies to prevent downgrades using targeted campaigns and persona insights. We also spend some time talking about how LinkedIn campaigns can play a role in your digital motions!
Chapters:
00:00 - Intro
02:42 - Kat’s role at Automox
04:17 - Kat’s unexpected journey into CS
06:00 - The student newspaper era
11:14 - Understanding digital program management
13:08 - The power of data in digital CS
19:40 - Campaigns for specific product adoption
23:00 - Avoiding the risk of downgrade
26:56 - Overcoming challenges with data
30:17 - Why showing your work matters
35:52 - Using LinkedIn ads in digital CS
43:34 - Leveraging external data and persona insights
Enjoy! I know I sure did…
Kat's Linkedin: / kat-breeggemann
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The Digital Customer Success Podcast is hosted by Alex Turkovic: / alexturkovic