Neural Sense™ Neuromarketing Technology - Eye-tracking
At Neural Sense™ our eye-tracking technologies enable us to draw insights about visual attention and the resulting behaviour during the consumer experience by recording eye gaze and pupil data.
Wearable Mobile Eye-tracking Glasses (MET) are used to track gaze direction and fixation within a 3D environment, such as the in-store retail environment, for an assessment of visual attention and awareness within a three dimensional space.
We are also able to identify specific visual influences and gaze direction during our lab experiments with a Remote Eye-tracking device (RET), which can be attached to a computer screen, television screen or store shelf.