Neural Sense™ Neuromarketing Technology - Galvanic Skin Response
At Neural Sense™ our Galvanic Skin Response (GSR) sensor units are wearable, wireless biosensors that measure emotional arousal via skin conductance, a form of electrodermal activity that grows higher during states such as excitement, attention or anxiety and lower during states such as boredom or relaxation.
These measures allow us to make inferences about the way in which a respondent is experiencing and responding to the consumer experience, enabling us to identify how we can optimise that experience for increased emotional effectiveness and influence.