Many people waste time on personal branding efforts that don’t yield results. If you're building a personal brand, you probably want to amplify your authority, leave a legacy, and impact millions.
The internet offers countless platforms to build your brand: podcasts, TikTok, Instagram, and more. But not all efforts will bring success.
I had a column on a major platform for nine years, writing over six blog posts, and it got me nowhere. Yet, a TEDx talk I gave at 24 brought in over a million dollars in revenue for my career coaching practice.
Focus on the 80/20 rule for personal branding. Invest your time and resources where they truly make a difference.
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