When it comes to going viral, your title is crucial, but don’t overlook the power of your opener.
With our TEDx clients, we see two main approaches that make a big impact:
1️⃣ The 'Cheap Shot': This involves sharing a wild, unforgettable story. For instance, my 2019 TEDx talk, ranked among the top 100, featured a dramatic personal story that grabbed attention.
2️⃣ The Deeply Personal: Not everyone has a dramatic story, but deeply personal moments can also resonate. We had a client who shared an embarrassing high school experience, and its relatability made it go viral.
You don’t need a shocking story to succeed. Focus on what’s deeply personal and vulnerable to create a lasting impact.
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