Career Lessons from a Top Amazon Creative Strategist
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In this episode of Expert Nuggets, I talk with John Aspinall about his path into ecommerce and his perspective on creative strategy for Amazon brands.
Before spending 20 years in the industry, John worked as a corrections officer in New York. Since then he’s moved through sales, creative, and strategy roles across agencies and tools, and now works with brands through Velocity Sellers.
We discuss creative vs merchandising, how AI fits into workflows, building authority on LinkedIn, and lessons learned from working across the ecosystem.
Connect with John:
LinkedIn: / jaspinall
ASPI Creative: https://www.goaspi.com/
Ecom Ghost: https://www.ecomghosts.com/