5 Amazon Ad Campaigns You Should NEVER Turn Off (To Avoid Plateau)
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Most Amazon sellers plateau because they simply don’t run the right baseline campaigns.
In this video, I break down the 5 Sponsored Products campaigns you should ALWAYS have running, no matter your niche or ad budget.
These 5 campaigns build the foundation for profitable scaling:
🔍 2 Research campaigns
Auto – discover new search terms
Category targeting – find broad, consistent volume
🚀 2 Performance campaigns
Exact match – capture your best converting keywords
Product targeting – attack competitors where you convert best
⚡ 1 Hybrid campaign
5. Phrase match – balance discovery + control, with ROAS stability
In the second half of the video, I show you how to set up this entire structure in 3 minutes using the Launch Assist feature inside PPC Assist (free trial).
It automatically creates the full architecture (research → performance → hybrid), so you can scale faster without guesswork or manual setup.
Whether you’re stuck at 10k, 20k, or 50k per month, this structure is the minimum you need to grow consistently — and avoid wasting ad spend.
Try it for free:
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