What 32 Years of Sourcing in India Taught Me - The India Expert
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📩 Reach Lokesh – The India Expert
LinkedIn 👉 / lokeshparashar
Website 👉 https://adkindia.me/
WhatsApp 👉 +91 9818335200
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Sourcing in India is not the same as sourcing in China, and many Amazon sellers learn it the hard way.
In this Expert Nuggets episode, I sat down with Lokesh Parashar, aka “The India Expert”, a sourcing professional with 32 years of international business experience, to talk honestly about sourcing in India for Amazon sellers and private label brands.
We cover:
When it actually makes sense to source in India
India vs China: what you can (and cannot) compare
The biggest mistakes Amazon sellers make when sourcing in India
Why sourcing is more about relationships than transactions
Minimum budget required to do private label sourcing properly
How tariffs, inflation and global shifts are changing sourcing strategies
Why 2026 could be a strong year for India sourcing
Lokesh shares real stories from factories, wholesalers, Amazon sellers and years of hands-on experience.
If you’re considering India as a sourcing country (or already tried and failed), this episode will save you time, money, and bad decisions.
My main takeaway?
🤝 It's all about human relationships, not transactions