Interview with Abbi Perets: Writing Relatable Emails to Your List
Abbi Perets is a copywriter with 20 years of experience working with some of the biggest brands in the world. She’s passionate about writing email sequences and sales pages that help people get their courses, services, and products in front of the people who need them most. Abbi’s signature approach comes down to building powerful, long-lasting relationships with readers so that they open every email you send.
In today's interview, Jack Born (founder of Deadline Funnel) interviews her about writing relatable emails to send to your email list subscribers.
Read the companion blog post to this video: https://growthleap.com/blog/abbi-perets
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Abbi uses Deadline Funnel to create authentic urgency and scarcity in her sales funnels. You can, too! Claim your free 14-day trial at: https://www.deadlinefunnel.com
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► TIMESTAMPS
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00:00 - Intro
00:47 - Abbi's business story
02:30 - What does Abbi mean by 'building relationships through email'?
04:12 - How Abbi shares her own stories while relating to her audience
09:38 - What verb tense does Abbi use in her emails?
11:00 - Abbi's advice about transitioning from content to sales emails
15:22 - Using email segmentation to relate to email subscribers better
22:01 - Abbi's advice for using client avatars when writing emails
26:30 - Conclusion
► RESOURCES MENTIONED
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1. Successful Freelance Mom: https://successfulfreelancemom.com/
2. "The Joy Luck Club" by Amy Tan: https://www.amazon.com/Joy-Luck-Club-...
3. Deadline Funnel: https://www.deadlinefunnel.com
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This video is about writing personal, relatable emails to your newsletter subscribers.
#DeadlineFunnel #OnlineBusiness #EmailMarketing