Using Personalized Deadlines to Increase Sales Conversions with Ken Okoroafor: DF Case Study
Ken Okoroafor is a personal finance expert and the founder and CEO of The Humble Penny and Financial Joy Academy, platforms with the core mission of helping at least 10,000 families to achieve Financial Independence this decade. Together with his wife, Mary, they also run a popular Personal Finance YouTube Channel, The Humble Penny, with over 50,000 subscribers and have helped millions of viewers take control of their finances, grow their money and improve their relationships with money over time.
He is a Chartered Accountant and holds an MBA from the University of Cambridge. He has over 12 years of experience as a former Chief Financial Officer in the Investment Management business in London and is deeply passionate about helping families and stressed professionals to live by design and create a life of Financial Joy.
His work has been featured across the BBC, ITV, Financial Times, Vogue, Channel 5, The Sunday Times, Metro, The Guardian, Vice, etc.
In today's interview, Jack Born (founder of Deadline Funnel) interviews him about how he started and grew his online business as well as how he uses Deadline Funnel to create personalized deadlines that increase his conversions.
Read the companion blog post to this video: https://www.growthleap.com/blog/ken-o...
----------
Ken uses Deadline Funnel to create authentic urgency and scarcity in his sales funnels. You can, too! Claim your free 14-day trial at: https://www.deadlinefunnel.com
----------
► TIMESTAMPS
-------
00:00 - Intro
01:35 - Ken Okoroafor's business journey
04:46 - How did Ken overcome the limiting beliefs he had when starting out?
08:22 - Ken Okoroafor's business model for The Humble Penny
15:42 - Where Deadline Funnel fits into Ken Okoroafor's business
19:21 - What products does Ken Okoroafor sell with the help of Deadline Funnel?
21:24 - Writing your copy about urgency to emphasize loss aversion
25:28 - Conclusion
► RESOURCES MENTIONED
-------
1. The Humble Penny: https://thehumblepenny.com/
2. Deadline Funnel: https://www.deadlinefunnel.com
----------
This video is about how Ken Okoroafor of The Humble Penny uses personalized deadlines created by Deadline Funnel to increase online sales.
#DeadlineFunnel #OnlineBusiness #EvergreenMarketing