Marketing Sense vs. Common Sense. Part 1 (Episode 2: S1)
Marketing is not a common sense. Marketing is not sales, advertising, PR or social media etc..Use your "Marketing Sense" to do marketing.
Script:
Eric: Back to your question, what is marketing?
Kimberly: Oh, simple! Marketing is sales, advertising, social media, publicity!
Eric: No! That's not marketing, for God sake!
Kimberly: What the hell is that marketing!!!
Eric: Before definition of marketing, it is essential to eliminate every myth you have for marketing. First, learn what marketing is not!
Eric: Marketing is not sales, advertising or social media. Don't worry! We'll learn the difference while discussing definition of marketing.
Kimberly: Oh my God! I was taught in a totally wrong direction. I thought it's simply a common sense and everyone can do it. Like, through advertising.
Eric: In fact, marketing is not a common sense. Everyone can do business. But, everyone cannot do marketing.
Kimberly: Why not???
Eric: To answer this, let's, ask our audience some questions.
Kimberly: Sure! Hi our lovely audience! Please help me to answer that why marketing is not a common sense, you have to answer in three seconds. Ready?
Eric: Ok! Question one: can you win in a court effectively without having law education?
Kimberly: No (she thinks)
Eric: Question two: Can you win a war without having military education?
Kimberly: No (she thinks)
Eric: You're genius. Well, if your answer is no. Try this question:
Eric: Can you do marketing for your product without having marketing education?
Kimberly: Of course not! So, if common sense is not the way to do marketing, what's the right way?
Eric: "Marketing Sense" is the right way. (We'll discuss Marketing Sense in the next video)
Did I miss something? Got ideas what more I could explain? Any suggestions, comments or questions? Let me know in the comments below!
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