Positioning: How To Get Into Consumer's Mind [By Being SECOND]? (Episode 1 : S2)
You were not 1st to the market? No Worries.
Who remembers the second one to walk on the moon? No one! Why? Because there is always an open hole for the brands which was launched first in the category.
Does it mean that there's no place to launch your brand just because you were not first? No! There's a strategy for the second brand, which will place the second brand into mind of consumers . Watch this video to answer to your questions.
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Blog: http://KamilAli.com/
Complete Season 1: https://goo.gl/QU1GGu
How to get into mind by being FIRST (1/2): https://goo.gl/D9MiBb
How to get into mind by being FIRST (2/2):https://goo.gl/kd9WyE